About Cognitive Systems Corp.
Cognitive Systems Corp., located in Waterloo, Ontario, are the creators of WiFi Motion - an RF signal-based motion detection technology that can sense and decipher movement anywhere Wi-Fi signals are present.
Creative Lead
With a dynamic skill set, I've excelled as a Creative Lead & Multidisplinary Design in:
Shaping and enforcing the company’s visual brand identity
Spearheading the user interface design for two developed mobile applications
Working with diverse product information and complex business needs
Pioneering and managing Cognitive’s first in-house graphic design team
Responsible for creating effective campaign development and content creation
Collaborating seamlessly with marketing, product, and sales teams
⭐️ I hold a patent for Generating and Displaying Metrics of Interest Based on Motion Data
https://patents.google.com/patent/WO2022192987A1/en
Leading App User Interface Design
One Design System, Two Mobile Applications
Home Aware | Building & Leading UI Redesign
In leading the UI redesign of Home Aware, I addressed the complexities of revamping existing interfaces, optimizing usability, and enhancing the overall user experience.
Caregiver Aware | Building & Leading UI from Inception
My role encompassed the establishment of foundational elements, including conceptualization, design system formulation, and the integration of innovative user-centric interfaces. See UI design patent.
Defining The Visual Brand
Based on the design characteristics, I audited the existing visual brand to better align to the company’s long term goals and value proposition. I then documented the new brand style in the brand guidelines.
Visual Brand Before
Visual Brand After
Below are the key design characteristics of Cognitive’s visual brand:
Professional
Simplicity: This enhances clarity, maintains consistency, and reduces cognitive load to achieve a versatile and attention-to-detail-focused appearance.
Consistency: This establishes a unified visual identity and conveys a sense of reliability in materials or presentations.
High quality imagery: Quality stock imagery enhances visual appeal, conveys credibility, and leaves a positive lasting impression on the audience.
Visual hierarchy: Prioritizing key elements through variations in size, colour, and placement to guide viewer attention effectively.
Approachable
Colour palette: A cool-tone and inviting colour palette helps create fun and approachable designs. Colours also act as a tool to help explain new and difficult concepts.
Rounded shapes: Using circles and rounded edges creates a friendly, pleasant, and tech-forward look.
Images of people and families: Smiling and friendly faces naturally create a sense of warmth and approachability.
Illustrative characters: Playful illustrated characters are utilized in different graphics, diagrams, videos, and use cases to explain complex concepts and ideas.
Intentional
Understanding the audience: This allows creating emotionally resonant visuals by maintaining consistency, fostering a strong and lasting connection with the target market.
Colour usage: Shades of light grey are utilized in infographic backgrounds to ensure important brightly-coloured elements in the foreground stand out.
White space: This helps draw the viewer’s attention to the most important elements in a design.
Avoid “over-designing”: Consistently audit all elements of designs to ensure nothing unnecessary has been added that distracts from the core message.
